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There's a new band in Brisbane who wrote three minutes of near-perfect summer pop, dressed it up with a clever-stupid-but-fun video and then found themselves on the front page of the LA Times website a month later. Who said the music industry was hard?

Hey Geronimo liken themselves to Frankenstein (leftover parts of other bands, glued together to form a living breathing new band) made of members Blame Ringo, The Boat People and Montpelier. That indie-pop pedigree is reflected in their first single "Why Don't We Do Something?", a catchy as hell ditty which is making waves world-wide because of its ingenious clip.

Smart-phone nerds the world over have been digging Hey Geronimo's real life depictions of Fruit Ninja, Angry Birds, Flight Control and Plant Vs Zombies and Cut The Rope (we were hoping that Doodle Jump would be included) and while we can't quite work out the relevance these games have to the song, the video has caught the attention of gaming, tech and music blogs worldwide. In fact, it's had more than 725,000 views as I write.

Perhaps the only draw-back to having a viral hit is that the video has well and truly overshadowed a great chorus, a Billy Preston-esque organ solo, one of the better pop songs we've heard in quite some time.