The official home of Australian Independent Music, a place for music industry professionals alike, featuring the cream of the crop of Australia’s diverse and thriving independent music sector.

Rick Chazan is not just an excellent Scrabble name (it has a 'z' in it!). He is also the manager of 19 year old ingenue Emma Louise, the amazingly talented young woman who's currently creating quite a name for herself in the singer-songwriter community worldwide. She's based in Brisbane, and Rick has found himself traveling Australia with his client. So I got to throw in a food question to him. Spoiler alert: The guy likes soup! Anyway, without further ado, here's the interview. 

AUSINDIE: What's the biggest misconception about being a bands manager?

RICK: It is definitely fun to be a manager. You get to work with incrediblytalented people, see the art and artist develop, and be a small part of the achievements. But the price is that it is extremely hard to eke out a living. It also requires an extensive knowledge, wide ranging skill set and lots of hard work to do the job.

How did/do you get your start? Did you just go up to the bands and say" Hey. my name's Rick"?

When The Boat People arrived in Brisbane form their hometown Warwick, I went to a few of their early shows. I became an instant enthusiastic fan. They asked me; I said yes and it has been an honour to work with them over the last 10 years.

Best performance you've seen? 

My favourite is when The Boat People played at The Ampitheatre at Woodford in 2009. It is such a great venue and just incredible sound. 

What's the best way for a band to go about getting ignored by you? Do some people try too hard? 

I honestly like bands and really appreciate that they are putting themselvesout to get their art out and make a career in a very difficult field. So Ithink I am generally pretty tolerant. I prefer bands that are trying to hard than ones who are not trying hard enough in the name of "pretentious coolness".

Best indie venue in Australia? 

My favourite is The Corner. It is like a cosier version of The Zoo for me.

Which city has the greatest post-show food/nightlife? Can you recommendsome places? 

There is nothing like a hot minestrone soup at Pieface on a cold Melb nightstraight after a show at The Toff In Town with good friends.

What makes Australian music special? 

Aus music is great but I think we have a way to go. In sport we have had relatively so much more worldwide significance. I would like to see artists/bands come out of Australia who really set the world standard. Why can't a band from Australia have the worldwide impact of say a Radiohead or Arcade Fire? Personally, I have been heartened recently by the work of The Middle East and Tame Impala which makes me feel we are on the cusp of something special. I feel that the best from Australia is yet to come.

Any upcoming projects we should know about? 

I recently took on the management of young art pop Brisbane band Skinny Jean. They are currently recording their second album. They have the potential to break new ground and I am very excited to be working with them.
To get an idea, they have a song called Atlas. It is a left field pop song, slightly Zappaesque with strong pop melodies, great guitar hooks and genius lyrics. The song tells the story of the Greek God Atlas with a contemporary colloquial edge. Here is an example of the lyrics to give you an idea;

"He said this guy killed his wife and kids
Wants my help to find forgiveness
Thinks he can earn his way into heaven
It pricks like him who keep me in business."

I love this stuff!

I interviewed music critic and all-around wonder woman, the lovely, the beautiful, the talented Ms Clem Bastow. She has a resume that would (and does on a semi-consistent basis) make other reporters and critics weep. She has a firmer grasp on the Australian music scene than anyone else, including myself, and I thought it best to pester her for a few answers to a few questions. 

What makes Australian bands stand out, say, from their rest-of-the-world counterparts?

Being stuck down here on Prisoner Island, we have a sense of initiative and a drive that I think bands from, say, the US or UK don’t have, since it’s relatively easy for them to “make it happen”.

What's the biggest misconceptions outsiders have about the Australian music scene? 

That it’s all Kylie Minogue, AC/DC and Men At Work.

You mean... it's not all Kylie Minogue?

No. 

Dag. Well, moving on. What have been some of your favorite acts of the last year? 

Time Shield (Faux Pas), Architecture In Helsinki, Montero, Brous, Hungry Kids Of Hungary, and Ouch My Face.

What's your favorite venue to see a show?

That'd be Toff In Town, in Melbourne.

What're the main differences between the Sydney and Melbourne scenes? 

The demarcation is a little less extreme these days, though Sydney does tend to have more of an electronic bent than Melbourne. But even that is shifting. Back in the early-’00s, Melbourne was the “New Rock” city, and Sydney was electro.

What are some of the best female bands / female fronted bands coming out of Australia that we should keep an eye on?

I'd have to say... Brous, Jessica Says, Beaches, Dirtbag, and Dirt Child.

Australian jazz pianist Joe Chindamo [pictured right] is nominated for Best Jazz Album at this year's Jagermeister Independent Music Awards for his LP Another Place, Some Other Time. The music video for the track 'Raising Arizona' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Joe to talk independent music.

What's your favourite musical moment of 2010 so far, Joe? 

Launching my latest CD at the Stonnington Jazz Festival in May this year. This album was a collection of adventurous excursions into bluegrass territory, film, folk etc.. It's strictly not jazz, ( most of my music isn't, actually), and it was exciting to add Lucky Oceans on pedal steel guitar. I love that instrument, and of course, what he does with it.

What does being independent mean to you?

Being independent means that I've broken away from what record companies think the masses like. I create music I'm passionate about, and hope there is an audience for it. Luckily, there is.

I guess it's like producing a fine wine. It's not for everyone, but it could be, if  the exposure was there. I have faith in people's abilities to enjoy high quality music. It's like everything - you get used to whatever is on offer. Instant coffee becomes acceptable if that's all you have for a long time. Music is the same, and most people listen to what they're told to listen to by DJs, and watch crap TV for similar reasons. Others make the effort to seek out the good stuff. Being independent doesn't give one exclusivity so much as a right to exist in what otherwise would be a sea of mediocrity.

What's the biggest challenge you face as an independent musician?

Staying alive.

Conversely, what's the best thing about being independent?

No-one tells me what to do.

As a musician, what would you ultimately like to be known and remembered for?

I'd like to be acknowledged as one of the people who raised the standard of Australian music, I'd also like to be remembered as someone who  created something new. Finally, I'd like to be remembered as someone who's work moved people and made them glad to be alive. My favourite artists, such as Glenn Gould, Joni Mitchell, Bill Evans, really enrich my life, and I hope that in some small way, I could do the same for others.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

I get to play at the awards night! And my album Another Place, Some Other Time, has been nominated for an award.

Which Australian independent act deserves to be the 'next big thing'?

Apart from me?

Finally, who do you think is going to win your category this year? Who deserves runner-up?

That's an unfair question.

Thanks for your time, Joe! For more info on Joe Chindamo, visit his website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian singer-songwriter Amber Lawrence [pictured right] is nominated for Best Country Album at this year's Jagermeister Independent Music Awards for her LP When It All Comes Down. The music video for her track 'Women Like Me' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Amber to talk independent music.

What's your favourite musical moment of 2010 so far, Amber? 

I'm still waiting... the Caboolture Urban Muster was good fun though!

Favourite song of 2010 so far by an Australian artist? 

Ami Williamson’s re-recording of her Dad’s (John Williamson) song ‘Truckie's Wife’ - she’s made a trucking song sound so so beautiful.

What does being independent mean to you?

It means working very hard, spending lots of money and believing in yourself!

What's the biggest challenge you face as an independent musician?

Getting mainstream recognition and finding the money to do big things!

Conversely, what's the best thing about being independent? 

Being able to make decisions and action them straight away – do what you want when you want!

As a musician, what would you ultimately like to be known and remembered for? 

Writing songs that make people happy and make them feel something! And putting on a good live show.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards? 

These days so many artists are independent, so it really is a great thing to be nominated for the AIR awards. They have cred!

Finally, who do you think is going to win your category this year? Who deserves runner-up? 

I think Kasey Chambers will win...and well, hopefully I’m runner up, cause that’s still pretty cool!

Thanks for your time, Amber! For more info on Amber Lawrence, visit her website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian double bassist Jonathan Zwartz [pictured right] is nominated for Best Jazz Album at this year's Jagermeister Independent Music Awards for his LP The Sea - promo footage for which is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Jonathan to talk independent music.

What's your favourite musical moment of 2010 so far, Jonathan?

Performing with my kids Henry (drums) and Martha (guitar and vocals) at a migrant refugee school in MaeSot, Thailand, on the border with Burma. The kids that go to that school have nothing, they tear exercise books and pencils in half so there's enough to go around, they want to learn. And they love music, there was a hip hop band, a heavy metal band, and a full on pop band playing on a bamboo stage to about 150 other kids and teachers, all going crazy! They are resolutely positive in the face of impossible hardship. To see the way they live was a reality check, that's for sure.

What does being independent mean to you?

I'm an independent jazz musician - that's like having leprosy where record companies are concerned. Getting music heard, getting music on mediums other than community radio, getting a gig! These things are extremely hard to achieve on a constant basis. But I'm glad that the majors don't have an interest in improvised music, they really wouldn't know what to do with it. Michael Buble, Harry Connick, Diana Krall and Nora Jones is just about the extent of their idea of what jazz is. So there was never an option of being anything other than independent for me. This is not a bad thing especially lately with the worldwide breakdown of the status quo in regards to the music industry. These are exciting times.... 

What's the biggest challenge you face as an independent musician?

Getting my music heard.  

Conversely, what's the best thing about being independent?

Not being seen as a commodity... 

As a musician, what would you ultimately like to be known and remembered for?

That my music stood the test of time.

Favourite music video of all time by an Australian artist? 

That's hard! One that sticks in my memory is Silverchair's 'Across the Night' [embedded below]. I love its references to Silent Movies and Directors like Fritz Lang and Cocteau.

More recently, Art vs Science 'Parlez Vous Francais' and also 'Big Jet Plane' by Angus and Julia Stone, are great videos....

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's pretty amazing to be recognised by one's peers. For me it means the best kind of attention, people in the industry saying "keep it up, keep working, keep going, we value what you do", and that can mean the difference between art and death. I'm pretty passionate about what I do, and fiercely proud of this part of the world's contribution to the music scene worldwide. I would not be anywhere else right now, I think we're at the cusp of a something big.........

Which Australian independent act deserves to be the 'next big thing'?

Tina Harrod!

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Tough field in the jazz area this year.....Mike Nock because he's a legend, and Stu Hunter, cos he wears his heart on his sleeve, but Allan [Browne] and Joe [Chindamo] are worthy winners also. As I said, tough field! 

Thanks for your time, Jonathan! For more info on Jonathan Zwartz, visit his MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian country group Kasey Chambers, Poppa Bill and The Little Hillbillies [pictured right] are nominated for Best Country Album at this year's Jagermeister Independent Music Awards for their debut album, Lost Music Blues - music video for the title track embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Poppa Bill (better known as Bill Chambers, Kasey's father) to talk independent music.

What's your favourite musical moment of 2010 so far, Bill?

Playing around the campfire with Rohan Powell and Jo Ahern on The Great Australian Cattle Drive. It took me back to where i started singing with Nash and Kasey around the campfire years ago.

Favourite song of 2010 so far by an Australian artist? 

'The Great Divide' by Kim Cheshire, from the album Dead Man's Shoes. The song is great, and so is the production.

What does being independent mean to you? 

It means having the freedom to perform and record the music you want. 

What's the biggest challenge you face as an independent musician? 

Getting the music heard for music's sake, rather than who you are associated with.

Conversely, what's the best thing about being independent? 

I'm my own boss.

As a musician, what would you ultimately like to be known and remembered for? 

Having songs that meant something to the listeners.

Favourite music video of all time by an Australian artist? 

'To Her Door' by Paul Kelly, because it tells a story and Paul Kelly is great. [embedded below]

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards? 

It's helping Independent artists get recognition.

Finally, which Australian independent act deserves to be the 'next big thing'? 

Kevin Bennett.

Thanks for your time, Bill! For more info on The Little Hillbillies, visit their website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Let's get to know the Sydney-based independent label Other Tongues, whose act Richard In Your Mind - via Sydney label Rice Is Nice -  is nominated for the 2010 Jagermeister Independent Music Award for Breakthrough Independent Artist. The music video for Richard In Your Mind's 'Candelabra' is embedded above.

Below is an interview with  the most excellent Nick Pontikos [pictured right].

How and why did Other Tongues start, Nick? 

Other Tongues started in April 2010. I met someone interested in backing me to form a new Australian music company. I had previously worked as an A&R guy for Mushroom Records in my younger days, and helped start up Inertia with a couple of friends in 2000 where I worked for 7 years building that company. I’d been running my label Longtime Listener in the years since, but was really looking for something that would give me a better opportunity to work with local artists. 

Who was involved at the beginning? 

Well, it was pretty much myself and a young label guy. We set the company up from scratch, I went about looking for music I wanted to release, and found some old friends – artists like Lisa Miller and Tim Rogers, labels like Sydney’s Rice Is Nice, international labels such as Morr Music and Chemikal Underground – who were interested in linking up. I liked the idea of the company being based on strong relationships with people who enjoy working together. We now have a staff of six, plus a couple of interns of course. 

What changes have you seen since the label began? 

Well, it’s still very early days as we’re not yet 6 months old! The industry itself is in a constant state of change, but then a lot of shifting sand has also settled, and some clear paths are emerging or have emerged. I always felt very positive about starting a new music company in 2010 despite the doom and gloom that is generally tossed about these days, and felt we’d be pretty well equipped to deal with the flux. 

What does being independent mean to you? 

Being independent means having freedom and control. I have worked only at indies, I like the spirit that comes with independent companies, and almost always like the music better! Some of the music that has influenced me most in my life has been dutifully represented by indie labels, and I feel I have dues to pay to all of those who gave a shit before us. And I like the dumb/romantic idea of fighting the good fight, indies do that. 

What are some of the label's proudest moments and success stories? 

Unquestionably signing You Am I has been the biggest thrill so far, their new album is amazing and I’m a monster fan. Having Lisa Miller on the roster is also a special thing, when she came on board at the start I knew we’d have a company of great substance. Special mention should go to Sydney’s Rice Is Nice label, who we represent, who have had a big year so far with albums by Seja and Richard In Your Mind.

Oh, and not to forget, touring Gift Of Gab (Blackalicious’ MC, whose solo album we released) was also a hugely enjoyable experience as I have been a big fan since way back. 

Conversely, any artists or investments that didn't take off as you'd hoped? 

Nothing yet. Most of our inhouse projects are still in their early days of development. So long as expectations (and budgets!) are realistic, effort is applied, and love is involved, it’s not too often there are any big calamities. 

What's your definition of a successful indie label?  

Success is a nebulous concept. I see it in terms of being able to work with the people you want to in the way you want to. In a broader sense, I guess a successful indie label is one that manages to make an impact with its own culture. The labels that have influenced me most – Stiff Records, Impulse, Flying Nun, 4AD, SST, Matador, WARP – all had/have a strong way of doing things. I don’t get too wrapped up in things like chart success, obscene sales, tastemaker status, etc. We just want to work with artists we like. 

What are some of the values that your label adheres to? 

We’re undoubtedly a very artist/label friendly company. Our deals are very friendly, we’ve taken out some of the insidious smaller details that have become music industry standards. Generally, we’re open, we’re honest, we’re friendly, we’re hands-on, we’re available for our artists, and we’re here to go the extra yard for them when it’s required. We want our artists to feel like they’re part of a family, and it’s the family ethos that we’re trying to instill over anything else. 

What measurable effect has music piracy had on your business? 

There can be no doubt that illegal downloading has had a massive impact on everyone in music. But because we set up our business in 2010, we did not begin with the idea that we were going to make a profitable company based on record sales alone. Consequently, our model includes national distribution, record label, in-house publicity and marketing, touring, a local booking agency, and at some stage next year, management. 

Looking to the future, do you see the role of your label changing at all? 

I don’t know about the role changing, if we have a role it’s to represent quality music and do a good job working with it, and that is the one thing that will always remain a constant. Our make-up will change I’m sure, as we progress through the business, and as the business continues to evolve. We might end up with a heavier bias towards touring or management or other things, but it’ll still be a focus on our roster of artists. 

Finally, give us a hot tip or two - which local bands are you watching closely? 

At the moment, we’re solidly focused on the roster we have signed as the projects coming up are very important to us. Did I get out of that one OK?!

Thanks for your time, Nick! For the latest on Other Tongues, head to their website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Melbourne-based pop band Little Red [pictured right] are nominated for Best Single or EP at this year's Jagermeister Independent Music Awards for their song 'Rock It' [music video embedded above].

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Tom Hartney (vocals, tambourine and harmonica) and Adrian Beltrame (guitars, vocals) to talk independent music.

What are your favourite musical moments of 2010 so far, guys?

Tom: The best moment so far would be the Saturday night at Splendour in the Grass, because it just kept getting better and better. It was a long moment, lasting for several hours, beginning with Tame Impala, then Wolfmother and culminating in a great display of rock n roll supremacy by The Strokes.

Adrian: Witch Hats live at Ding Dong, because they are sick.

Favourite song of 2010 so far by an Australian artist?

Tom: My favourite Aussie song is 'Desire Be Desire Go' by Tame Impala [audio embedded below]

Actually, it could be any of the songs of their album, they're all amazing. That's partly the great thing - it's not a collection of songs, it's a journey for the ears! Great psychedelic chord changes, great instrument sounds, great lyrics and with a pulsating beat through the whole thing. What more could you want?

Adrian: 'Slow Dance' by Money For Rope, because I like Rick Parnaby in red jeans. [live footage embedded below]

What does being independent mean to you?

Tom: Being independent means exactly that - you are in control of your destiny, your image and your music. Most importantly your music I suppose. You don't have to make any compromises and pretend to be something you're not.

Adrian: Means we drink lots of Jagermeister.

What's the biggest challenge you face as an independent musician?

Tom: You don't have the buying power of the big labels. They can get you onto the number one radio station and show whether you're good or not but you really have to be persistent and work hard as an independent musician to get the same exposure.

Adrian: I can't think of any. Independent is the way to go!

Conversely, what's the best thing about being independent?

Tom: The best thing is you don't have your reputation and image tarnished by being associated with products you don't endorse. You don't have to be seen to be kissing too much arse!

Adrian: Get to do what you wanna do, be what you wanna be!

As a band, what would you ultimately like to be known and remembered for?

Tom: I hope we are remembered as a band that people had fun listening to.

Adrian: Lots of good songs, and good album covers.

Favourite music video of all time by an Australian artist?

Tom: The best video of all time by an Aussie artist is obviously 'Long Way to the Top' by AC/DC [embedded below], because it is classic Melbourne.

It is not pretentious or pornographic, it is completely real and it focuses the viewer's attention on the excitement of the song!

Adrian: 'Don't Fight It' by The Panics, because I like Drew Wootton.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

Tom: Hopefully we'll get some free Jagermeister at the awards.

Adrian: Being involved with people who make music. It's the best!

Finally, which Australian independent act deserves to be the 'next big thing'?

Tom: I'm sure they all do but if Tame Impala aren't independent then maybe The Frowning Clouds. I like them.

Adrian: Eagle and the Worm.

Thanks for your time, guys! For more info on Little Red, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Melbourne-based singer-songwriter Dan Kelly [pictured right] is nominated for Best Artist and Best Album at this year's Jagermeister Independent Music Awards for his fifth LP Dan Kelly's Dream. The music video for his track 'Hold On, I'm Coming On'' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Dan to talk independent music.

What's your favourite musical moment of 2010 so far, Dan?

I saw The John Steel Singers at the top pub in Byron kind of by accident. I had a day off and I was pretty loose and didn't know them at all and I really dug it. Also, the Pavement reformation was sensational!

Favourite song of 2010 so far by an Australian artist? 

I dont know about favourites  but I listened to 'Jeremy's Storm' by Tame Impala a lot this week [audio embedded below]. It is kind of Dungen-esque but a really great moody instrumental.

What does being independent mean to you?

I suppose not being the advertising front of a large corporation. That's nice. I would consider signing to a big label if I liked them and they gave me some tour support though. I certainly would think about it anyway. Best not pretend I'm Ian Mackaye or it will come back and hurt me later.

What's the biggest challenge you face as an independent musician?

I think it would be nice to be able to afford a tech/roadie and some better stage props. I'm not sure what a major could do for me, but the tour support would be really good. Then again perhaps I am just a bad business man.

Conversely, what's the best thing about being independent?

I don't get told what to write by anyone. Now and then someone kind of tries to pep talk me into a hit single. It's not that easy to do! 

As a musician, what would you ultimately like to be known and remembered for?

I'd like to be remembered as not boring, and that I followed my own trip, and I didn't name myself after an American animal, and as a brilliant lyricist, amazing lover, and the missing guitar playing link between Mark Knopfler and Wooden Shjips, and friend to the poor.

Favourite music video of all time by an Australian artist?

'Let's Get Funky' by the Beasts of Bourbon is always fun to watch. [embedded below]

I like collage-type videos. I can't stand watching bands mincing about in high definition.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's good promotion and I'm in good company. 

Which Australian independent act deserves to be the 'next big thing'?

I like Eagle and The Worm a lot. Kind of a Stones/Pavement sweet times feel.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

I don't know. Cloud Control seems very popular. I love that Rowland Howard record a lot. And Eddy Current are a great band. And I think Dan Sultan has some sweet tunes on his record too.

Thanks for your time, Dan! For more info on Dan Kelly, visit his MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian singer-songwriter Ash Grunwald [pictured right] is nominated for Best Blues and Roots Album at this year's Jagermeister Independent Music Awards for his sixth LP Hot Mama Vibes. The music video for his track 'Walking' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Ash to talk independent music.

What's your favourite song of 2010 so far by an Australian artist, Ash?

It's weird but I really haven't been listening to much music this year.  First half of the year I was busy getting my album done so that involves a lot of demoing and what not, so all you listen to is yourself!!  After that you want a break from listening to anything!  Lately I've been listening to Angus and Julia Stone, but that was from last year. 

Favourite musical moment of 2010 so far?

Finally selling out The Corner in Melbourne.  I've had this curse where I fill the room to 95% but the 'Sold Out' sign has eluded me for years.  Now that I don't live in Melbourne it also felt like a bit of a homecoming so it was a pretty special gig.  I know it sounds weird but in you career you have your own little yard sticks, and that one felt like an award to me because it's been such a long time coming.  It was a super fun gig and a great night in general.

What does being independent mean to you?

Well it's totally the way to go.  There are a lot of challenges for sure but they are necessary so you just roll up your sleeves and get into it. There's so much to learn but if you have a good attitude and love making music, you'll get there.  If you're signed it can go horribly through no fault of your own.  Although things can go horribly wrong with distributors as well, as I just found out this arvo.

The main thing is making the music you want to make.  If you do it yourself you've got a better chance of making a living from music without selling out.  Theres no pressure on you to sell a million copies because you make more money per copy.

What's the biggest challenge you face as an independent musician?

For me its the legal side.  I hate that sort of thing and I haven't had a traditional manager for the majority of my career which is usually cool, but when those contracts come out its pretty hard to understand, and pretty boring quite frankly.  Same with a lot of the back-end money stuff.  I wouldn't really know if I've been ripped off in certain situations or not. That really pisses me off but I know myself well enough to know that its not in my personality to dot my i's and cross my t's, so I really need to engage the services of professionals more often.

Conversely, what's the best thing about being  independent?

The creative freedom. The fact that you can actually make some money from your record sales.  Not that no-one who signs a deal makes money but I believe you have to sell a fair few units, and that gets harder every year.  The fact that you are not locked in for the most part for more than one album is also pretty cool too.

As a musician, what would you ultimately like to be known and remembered for?

Well not that any of it is neccesarily true but I would love to be known as someone who was innovative within my genre.  Obviously that I was a really good songwriter and an amazing singer and not too shabby on the ol guitar!!  But who knows.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

I feel honoured to be nominated and I don't mind the odd Jagerbomb here or there either.

Which Australian independent act deserves to be the 'next big thing'? 

Jordie Lane is an amazing singer songwriter but he's a weird cat.  He did some supports for me and bugged our bandroom!!!  Paranoia? Maybe thats what creates a good songwriter.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Well Dan Sultan will probably win coz he's nominated for a couple. Second? Well it could be anyone. Jeff Lang, Beautiful Girls? Mama Kinn? could be any of em, they're all really good.

Thanks for your time, Ash! For more info on Ash Grunwald, visit his website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Melbourne-based musician Faux Pas [pictured right] is nominated for Best Dance / Electronica Album at this year's Jagermeister Independent Music Awards for his second LP Noiseworks. Audio for the track 'Silver Line' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Faux Pas - a.k.a. Tim Shiel - to talk independent music.

What's your favourite musical moment of 2010 so far, Tim?

Last week I was on a long car trip down to Gippsland to visit family, it was late at night and I was feeling really emotionally wound up. 'Letting Go' by Paul McCartney came on the iPod and when that big horn section kicked in for the first time, I just felt all this tension release from inside me. I felt instantly re-energised. To be fair, this is a weekly occurrence. But every time I do it it feels "momentous". Also, the slowed-down Bieber thing, which inspired a recent blog post on my website.

Favourite song of 2010 so far by an Australian artist?

'Destination Unknown' by Super Melody. Unfortunately I can't find a clip or video or stream for this track, so 'Champagne Glass' by Super Melody is embedded below. 

The Super Melody album is so great. I can't really pick a favourite song from it, so I'm going to go with this one because its long and it features the lovely Jojo from Magic Silver White.

What does being independent mean to you?

It means I make all of my own decisions.

What's the biggest challenge you face as an independent musician?

I have to make all of my own decisions. That can be really hard sometimes. I'm a really indecisive person.

Conversely, what's the best thing about being independent?

I love creating music, but in addition to that I also enjoy the challenge of trying to communicate and package my music in ways that people can genuinely connect with and enjoy. I'm constantly learning, trying to figure out what the best way of getting my music out there is, and I enjoy that as a creative process that runs alongside the actual making of the music.

As a musician, what would you ultimately like to be known and remembered for?

When I die all I ask for is that they spell my name correctly on the tombstone. Which, I imagine, will be flying through space in some kind of intergalactic travelling cemetery.

Favourite music video of all time by an Australian artist?

 'Thunderbirds are Coming Out' by TISM [embedded below]

Every single one of these bands is an "independent music success story."

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

I might get to meet Dools.

Which Australian independent act deserves to be the 'next big thing'?

I can't pick just one so I'm going to list ten: World's End Press, Richard in Your Mind, Kharkov, Aoi, Crumbs, Solo Andata, Danimals, Magic Silver White, Super Melody, and Sunk Loto.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Is Paul Mac nominated?

Thanks for your time, Tim! For more info on Faux Pas, visit his website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Let's get to know the Sydney-based independent record company Inertia Music, whose artists Sia and Bridezilla are nominated for 2010 Jagermeister Independent Music Awards. Inertia also provides distribution for several other nominated artists, including Midnight Juggernauts, Otouto and Horrorshow. [Music video for the Sia track 'Clap Your Hands' embedded above].

Below is an interview with Inertia's founder and CEO, Ashley Sellers.

How and why did Inertia start, Ashley?

Started in March 2000 in my living room in Redfern. Started as I wanted to be involved with / put out the first Sigur Ros album and new albums from Godspeed! You Black Emperor and Chicks on Speed.

Who was involved at the beginning?

Initially myself and our Head of A&R, Justin Cosby.

What changes have you seen since the label began?

GST(!), the impact of the internet on music -  both positively and negatively; the growth of the digital market, the decline of physical sales. DIY culture, ie the shift in decision making to artists and mangers. Artists working more and more with brands. The continued growth in the live sector.

What does being independent mean to you?

Making our own choices. Having a strong culture. Remaining relevant. Offering a broad level of services to our clients.

What are some of the label's proudest moments and success stories?

2010 is our 10th anniversary; highlights include releasing albums by Bon Iver, Sia, Sigur Ros, Ben Lee, Interpol, Unkle, Radiohead and the like.Our extremely passionate staff continues to be one of our success stories. Working hard on music we love and seeing the results in sales and artist profile growth. 

Conversely, any artists or investments that didn't take off as you'd hoped?

There are always artists and deals you look back on with a degree of disappointment or asking ‘how could we have done better’. Thats part of the business.

What's your definition of a successful indie label? 

Great A&R and global contacts. Having a label brand that people buy into. Remaining relevant in the 21st century.

What are some of the values that your label adheres to?

We have a very strong culture where we like to work with creative and cutting edge music. We like to be honest and open minded in our business and exceed our clients expectations wherever possible. 

Finally, what measurable effect has music piracy had on your business?

Obviously in physical music sales. There are so many opportunities out there to get music for free which ultimately devalues music, and importantly the art, which is the real long-term issue.

Thanks for your time, Ashley! For the latest on Inertia, head to their website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Melbourne rock band Calling All Cars [pictured right] are nominated for Best Hard Rock or Punk Album at this year's Jagermeister Independent Music Awards for their debut LP Hold, Hold, Fire. The music video for the title track is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Calling All Cars' bassist, Adam Montgomery, to talk independent music.

What's your favourite musical moment of 2010 so far, Adam?

I have two.  Supporting AC/DC back in Feb/March. It was such an amazing experience for the band and everyone involved. Not something any of us are going to forget quickly.

The other would be releasing our debut album back in March. You only get to release one debut record and we are really happy with ours. Phew!

Favourite song of 2010 so far by an Australian artist?

'Loveless' by Children Collide [audio embedded below].

It's a track from their new record. Such a smokey, haunting feel to the whole song. I just really dig it. These guys can do slower songs with a heap of charm, without slipping into cheesy ballad territory. Not always easy to do.

What does being independent mean to you?

It really means everything to us. The main point being we are completely in control of every decision that has to be made. Everything we do is on our terms and thats the way we dig it. At no point do we feel as though we've missed out on an opportunity that may have come our way if we were on a major. Maybe 20 years ago things would have been different, but now we really feel like we have the same opportunities and options as any band on any label, major or otherwise.

What's the biggest challenge you face as an independent musician?

Initially, I think just getting some money behind you to record, advertise etc is the toughest thing. If you can successfully get through that period without selling too much of your soul, things are all good. 

As a band, what would you ultimately like to be known and remembered for?

Releasing records we are ultimately happy with and putting on good, consistent live shows. All the other stuff will be forgotten quickly. If we can look back in 20 years time and feel good about both those things, we'll be content with our contribution to music.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

Best thing by far is having our music and album recognised and appreciated by our peers. So many good Australian albums are released every week, so to be in a shortlist that's considered to be the best six in that particular category feels really fucking good. 

Which Australian independent act deserves to be the 'next big thing'?

I think Young Revelry from Perth. We are currently on tour with them and they are the best band I have seen in a while. For lovers of quiet, loud, quiet heavy indie music. Similar to the sounds of  'And You Will Know Us By The Trail Of Dead' and 'Pixies'

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Well, I am not entirely sure as we are in a category with really heavy bands, which is not really my thing. But if I had to pick one I would say Parkway Drive as they have done so well for themselves. I don't think an Australian band who are so heavy, has ever had the kind of success those guys are enjoy now. It's really impressive. 

Thanks for your time, Adam! For more info on Calling All Cars, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian singer-songwriter Mama Kin [pictured right] is nominated for Best Blues and Roots Album at this year's Jagermeister Independent Music Awards for her debut LP Beat and Holler. The music video for her song 'To My Table'' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Mama Kin (a.k.a. Danielle Caruana) to talk independent music.

What's your favourite song of 2010 so far by an Australian artist, Danielle?

I am on my last day of a National Tour with The Cat Empire, and the other support band was Clairy Browne and the Bangin Rackettes.. And I am loving one of their songs at the moment.. It is called.. 'Stephanie' (or 'She Plays Up To You').  This band is amazing and I believe they will go a long way.. So watch out for them!

Favourite musical moment of 2010 so far?

A couple of days ago I was at the Reggaetown Festival in Cairns and Nicky Bomba did an all-stars set and he pulled so many different artists up and into it with his incredible knack of being able to fly by the seat of his pants and take a stage full and a room full of people with him.  Joining him onstage were Harry Angus from The Cat Empire, Carlo and Sal from Blue King Brown, John Butler, Silas from Nea Combo Diffuzion (New Caledonia), Brother Michael and George Servanis from my little outfit.. And many others.  It was so infectious and so joyous.  I loved it.

And just last night we played a Union of Soul show with The John Butler Trio, The Cat Empire and Blue King Brown, and at the end of the night John called a whole lot of us up for a few songs.. It was like a party on stage and all the people in the audience felt it and we were all celebrating together.  So much fun.

What does being independent mean to you?

It means earning everything you do every step of the way.  There are no short cuts.. But there are also no doubts that you are where you are because of talent rather than because some big company has thrown some money and clout and muscle your way.  It means lots of hard work and being across every aspect of what I do, and it means building a great team one by one who are the core of everything I do.

As a musician, what would you ultimately like to be known and remembered for?

Someone who just did what they felt like doing and made the music that was truly mine to make.  I just want to be true to what moves me, rather than being fixated on what I think will move others.

Which Australian independent act deserves to be the 'next big thing'?

Tin Pan Orange, and Clairy Browne and the Bangin Rackettes.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

I reckon its gotta be Dan Sultan. I love his album and I love his music and I think he is a great guy with a great story and a beautiful spirit.

Thanks for your time, Danielle! For more info on Mama Kin, visit her MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Just how is music piracy - wherein consumers download artists' music without paying for it - affecting the Australian independent music industry? It's an important question.

We broached the topic with Lars Brandle [pictured right], a Brisbane-based journalist for Billboard Magazine and The Music Network.

What's your take on music piracy, Lars?

The definition of 'music piracy' really needs to be locked-down. It's piracy when the copyright owner hasn't given consent for their music to be distributed. If an artist wants their fans to file-share their goods, all power to them. It's worked in favour of some artists, most notably the Arctic Monkeys.

But if you look at the numbers, it's clear that file-sharing has punched holes in the industry. Consider, in 2000, the year after Napster arrived on the scene, the global recorded music business was worth almost US$37 billion. In 2009, the IFPI reported a global value for the biz at US$17 billion. That's a US$20 billion drop in a decade. 

Do you see it as a positive or negative thing for artists?

It's only a negative if the artist has no control. If they want their music to be distributed without money coming back to them, that's fine. Never underestimate the brain-power of an artist. Some might give away tunes to create a buzz and make their money from other streams - gigs, or merch perhaps. And some musicians just want to be heard. 

What - if anything - should we do to combat this mentality?  

That's the $17 billion question. I don't have an answer to it. No one does. But there are a number of weapons in the industry's arsenal - partnerships with ISPs, legislation, education, and making sexy product - stuff that people want to buy.  

Should such acts be accepted as the norm, or should industry bodies and labels continue to push against the tide through lawsuits and fear-mongering? Is there a better way?

Lawsuits are old news. They didn't work, and they made the industry look like a pack of tyrants. Stories of kids being sued for downloading Christmas carols just ain't going to help. There's no easy win here. And the biggest guns the industry has on their side is the artists. But the big-shots are unlikely to front any major anti-piracy campaigns after the vitriol hurled at Lily Allen and Lars Ulrich.

Should the onus be on the artists to try harder for fans' financial support in the face of technological evolution?

Yes and no. Certainly the artist should play a bigger role in all aspects of their business. It's not just about being a 'creative' anymore. That said, the artist relies on good counsel from their manager, label and other supporters.  

Finally, has piracy helped create a level playing field between the independent music industry and the majors?

The playing field is pretty muddy at the moment, and all labels are having a wretched time playing in it. If you study the market-shares of the recorded music industry, little else has changed. It's tough out there for everyone.

Thanks for your time, Lars.

Lars Brandle has forged a career reporting at the frontline of the international music industry. For the best part of a decade, Lars served as the London-based Global News Editor for America’s Billboard Information Group. Now back in Australia, Lars heads-up Billboard Magazine’s Australasian bureau. Lars is also senior correspondent with The Music Network, and is a regular contributor to numerous international publications including the U.K. titles IQ and Music & Copyright. 

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Melbourne band The Red Eyes [pictured right] are nominated for Best Blues and Roots Album at this year's Jagermeister Independent Music Awards for their LP Red Army. The music video for their song 'Inside Out' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with The Red Eyes' guitarist, producer and founding member Damien Charles to talk independent music.

What's your favourite song of 2010 so far by an Australian artist, Damien?

'Will You Be There' by The Raah Project [music video embedded below]

Favourite musical moment of 2010 so far?

Listening to the finished version of our album Red Army in Benchmark Mastering on Don's mindblowing speakers.

What does being independent mean to you?

It means the freedom to make your own decisions and own your career, plus the responsibility that goes with it.

What's the biggest challenge you face as an independent musician?

Lack of finance in the early stages of producing and promoting the albums/videos etc

Conversely, what's the best thing about being independent?

Having all the say in how we do our thing from art to track listing etc. It really means if you work hard you can present your vision unadulterated to the world.

As a musician, what would you ultimately like to be known and remembered for?

Killing it at scrabble, having great nicknames and a killer live show.

Favourite music video of all time by an Australian artist?

Anything with Peter Garrett dancing is OK by me! [Live footage of Midnight Oil performing 'Power and the Passion' embedded below]

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

All the Jagermeister! That and its great to be in such good company, with some of the best and most credible acts in Australia at the moment doing music for the right reasons.

Which Australian independent act deserves to be the 'next big thing'?

Ronit. Amazing songwriter with a beautiful voice.

Finally, who do you think is going to win your category this year?

Dan Sultan.

Thanks for your time, Damien! For more info on The Red Eyes, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Just how is music piracy - wherein consumers download artists' music without paying for it - affecting the Australian independent music industry? It's an important question.

We broached the topic with Nick O'Byrne [pictured right], General Manager of AIR, the Australian Independent Record Label Association, who are the fine folks behind the Jagermeister Independent Music Awards and ausindies.com.au.

What's your opinion on music 'piracy', Nick?

If you download music without the permission of the rights holder - that is, the artists and/or their label - then you are stealing. Permission is the key word here.

I've heard and read a million justifications for illegal downloading but in the end I can't help thinking that it comes down to a selfish decision made by the downloader... Every time you download illegally you are asking, "Is my 'need' or 'want' for this song more important than the value that the artist or label attributes to the song?"  If you say yes, then you are putting your interests above that of the rights holder. It's selfish, it's stealing.

A piece of music has an intrinsic value. Don't forget that every song took time to write, record, mix and master. Mixing, mastering and recording cost money, instruments cost money, marketing and manufacture costs money. We rarely discuss the years of practice and hard work that it takes to master the craft of songwriting, arranging and playing an instrument. Is that really worth nothing? 

Finally, record labels are not the bad guys here. An indie label record deal often sees the artist make approximately 25% of retail price for every album sold. But who has the ability to put it into the store? Who invested money in marketing and manufacture? There are so many important investments along the chain. Every single one of those investments is imperative to getting the music out into the world.

Do you see it as a positive or negative thing for artists?

I still think that this culture of taking and consuming without recognition for the artist is not a good thing, but we're not naive enough to think that the proliferation of file sharing is 100% bad. There's certainly benefits for artists in that P2P sharing is the cheapest form of distribution and it allows potential audiences to take risks with your music. But again, permission is the key word.

Also, we know that the live music industry is booming, which is at least partly attributable to illegal downloading. The problem is that not every artist plays live music. What about producers? What about the support industries around recording? 

The long term view is that if we don't have a sustainable "recording" industry, then music of a high quality simply won't get released as much because it rarely pays back its investment. If that happens then audiences and live music may dwindle, and the whole industry could suffer. 

What - if anything - should we do to combat this mentality? 

Education and a shit hot business model that no-one has yet put in place. 

We're striving for a business model that encourages the audience to listen to a wide variety of music at an cost that is built into their day to day service provider bills. That will happen. As long as there is enough return on investment for the labels and rights holders then everyone could still be a winner.

Should such acts be accepted as the norm, or should industry bodies and labels continue to push against the tide through lawsuits and fear-mongering? Is there a better way?

It is the norm isn't it? We don't have a choice to accept it as the norm. Doesn't mean it is right, though. My honest belief is that we are going through a necessary process. A process of negotiation between ISPs, rights holders, Government and users. It's a long and frustrating process, but a necessary one to find a solution where everyone can get the music that they want and everyone can get paid. 

Is there a better way? I doubt it, it's a long and protracted negotiation from two or three sides with opposing views. But we will get there.

If the copyright industries just sat down and gave up then there would be no industry left. From an Independent Label perspective, we're not talking about the protection of billion dollar profits here, we're talking about the protection of our mortgages, rent, kids education, jobs and the funds needed to pay for our next album. There's a lot at stake here.

Should the onus be on the artists to try harder for fans' financial support in the face of technological evolution?

I hate the idea that an artist now has to work harder to provide benefit to their fans, otherwise they'll just get stolen them. That said, the greatest benefit of piracy has been the need for artists to think about how they relate to their fans and how they can provide more value to them. This isn't a choice, it's a necessity for survival. You can't be an artist in an ivory tower, you have to generate real relationships with fans in order for them to hand over money. As an artist this is more rewarding and as a fan this is incredibly exciting. 

When we do find an equitable solution to the music industry's financial woes, this principle will remain. The best artists will continue to foster great relationships with fans.

Finally, has piracy helped create a level playing field between the independent music industry and the majors?

Small businesses are more flexible than big business. It's easier for small business to relate to fans, it's easier to provide value, experiment and stay ahead of the game with creativity and resourcefulness. That said, the independent industry doesn't have a financial cushion provided by venture capitalists, or 40 years of super-profits. Major labels can continue losing money and ride out the storm until we start working out how to make a profit from this industry while indies might just have to shut down if they continue to lose money.

Thanks for your time, Nick.

Nick O’Byrne is the General Manager of the Australian Independent Record Labels Association (AIR). It’s AIR’s job to help small music businesses, independent record labels and independent artists run their businesses better. AIR holds the annual Australian Independent Music Awards and publishes the Australian Independent Charts. Prior to his work at AIR he was a part The John Butler Trio’s management team, and co-ordinator of The JB Seed Fund.

Nick started his career as a musician, studying classical music at the VCA and playing rock, hip hop and jazz wherever he could get a gig. These days he spends his down-time in Melbourne playing the vibraphone or locked up in a studio writing and releasing rad electronic pop music. He also releases the odd compilation album and plans pretentious parties for hipsters.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Sydney-based duo Space Invadas [pictured right] are nominated for Best Dance / Electronica Album at this year's Jagermeister Independent Music Awards for their debut album, Soul:Fi. The music video for their song 'Done It Again' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Katalyst, one half of Space Invadas, to talk independent music.

What's your favourite song of 2010 so far by an Australian artist, Katalyst?

'Sweet Disposition' by The Temper Trap, because we covered it! Haha. [footage of their 'Like A Version' cover for triple j embedded below]

What does being independent mean to you?

It means actually being independent. Not pretending to be because it the cool think to say. We are TRULY independent. I run the label we release on.

What's the biggest challenge you face as an independent musician?

The age of torrent downloads, which kinda makes it hard to make music full time if no one buys it. So I've felt the last two years it has really made it more difficult. They [torrents] are really socially acceptable now.

Conversely, what's the best thing about being independent?

You have total control over all parts of the release. But there's no one to blame if it doesn't go according to plan. Ha!

As a musician, what would you ultimately like to be known and remembered for?

Quality music I guess. Thats all we set out to do. Be true to ourselves and make good music.

Favourite musical moment of 2010 so far?

Playing Splendour In The Grass, because it was our best set of the year so far and the crowd really got into it [live footage of Space Invadas at Splendour embedded below]

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

I guess people noticed your record and recognise you as being independent. I guess its recognition of all the hard work you put in and not just about the size of your budget spend.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

I don't think it will be us cause Im not sure were even in the right category. My money is on the Midnight Juggs. Surely we deserve runner up! Haha.

Thanks for your time, Katalyst! For more info on Space Invadas, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Just how is music piracy - wherein consumers download artists' music without paying for it - affecting the Australian independent music industry? It's an important question.

We broached the topic with Nick Crocker [pictured right], co-founder of the real-time online music chart We Are Hunted.

What's your opinion on music piracy, Nick?

It happens a lot and I think even the worst case scenarios don't quite capture just how far the music consuming public has moved away from paid product. It's very hard to police or stop. It's clearly not something that rewards artists or the teams around them, and so at some point, something has to give. I don't know where all this ends up, but I do know that people are consuming more music now than ever before, so there's demand, there's just not a clear way for most artists to turn that demand into something tangible.

Do you see it as a positive or negative thing for artists?

Negative. Definitely. 

What - if anything - should we do to combat this mentality? 

Embrace it. You're in a mad grab for people's attention, so if you have a choice between paid and no attention and free and some, you have to go for free. I think diversifying the products you sell is important, I think understanding what it is your fans want also helps. 

Should such acts be accepted as the norm, or should industry bodies and labels continue to push against the tide through lawsuits and fear-mongering? Is there a better way?

Labels are corporations, they should be maximising value for their shareholders. I don't know if we're there yet, but we have to be close to a point where litigation is working against rather than for major labels. But I understand why they do it. My view is that the ship has sailed and energies are better focussed on what's next, not what was. It may be another decade before the incentives for litigation are so small that it stops, but I think the music industry will move slower than we anticipate. There is still a huge amount of fat in those organisations, especially internationally.

Should the onus be on the artists to try harder for fans' financial support in the face of technological evolution?

Artists should make music. If they are also the management, then yes, they should be connecting directly with fans. But it's a slog, there's no doubt. We are at a weird place where someone will pay $500 for a weekend of live music, but not see enough value in the digital product to pay a few bucks for an album.  

Finally, has piracy helped create a level playing field between the independent music industry and the majors?

No. I think it's smashed everyone.

Thanks for your time, Nick.

Nick Crocker is a Product Manager at Boxee in New York. He remains a Director at Native Digital – a digital agency he founded in 2008, and a strategic consultant to We Are Hunted – a site co-founded with Wotnews.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian singer/songwriter Dan Sultan [pictured right with guitarist/songwriter Scott Wilson] is nominated for three awards at this year's Jagermeister Independent Music Awards for his latest release, Get Out While You Can: Best Artist, Best Album and Best Blues And Roots Album.The music video for his song 'Old Fitzroy' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Dan Sultan to talk independent music.

What's your favourite musical moment of 2010 so far, Dan?

We played in China a few months ago – I don’t think they understood what were were up to, but everyone seemed to have a good time. In Australia, Splendour was the best gig we have done for a while.

What does being independent mean to you?

Owning the farm!

What's the biggest challenge you face as an independent musician?

It's a bit of a slog , but I recommend it.

Conversely, what's the best thing about being independent?

Not being answerable to anyone and having complete artistic control.

As a musician, what would you ultimately like to be known and remembered for?

Just good music and performing it well.

Favourite music video of all time by an Australian artist?

Hoodoo Gurus' 'I Want You Back' - it has plastic dinosaurs paying guitars. [embedded below]

 

Finally, what's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's a great opportunity to celebrate Australian Independent Music and I’m happy to be a part of it.

Thanks for your time, Dan! For more info on Dan Sultan, visit his website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

Dan Sultan and his band are giving away a double pass to this year's awards night - click here to enter by answering "what was your favourite independent gig, and why?" if you read this before the morning of Friday September 24, 2010.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Just how is music piracy - wherein consumers download artists' music without paying for it - affecting the Australian independent music industry? It's an important question.

We broached the topic with Sabiene Heindl [pictured right], the General Manager of the Sydney-based organisation MIPI - Music Industry Piracy Investigations.

What's your take on music piracy, Sabiene?

Sadly, piracy is devastating the music community. With 95% of music downloads being illegal, artists and songwriters are quite simply not getting paid for their hard work. If artists and songwriters don’t get paid, the music is going to stop. Would you do your job for free?

Do you see it as a positive or negative thing for artists? 

If artists want to give away their music for example as part of some kind of promotion, that’s entirely their decision. The fact is, it should be the artist’s choice as to how their music is distributed – not the end consumer of the music. 

What - if anything - should we do to combat this mentality?

I think people really need to consider the future of music. Many people feel illegal downloads don’t matter because artists because Lady Gaga or Kanye West are millionaires. The reality is that if labels don’t get returns on these bigger acts then they don’t have the money to invest in new talent or smaller/lesser known Australian artists. People need to start thinking about how their lack of financial support for the industry affects everyone in the industry from artists and musicians to songwriters, studio engineers and so on. . 

Should such acts be accepted as the norm, or should industry bodies and labels continue to push against the tide through lawsuits and fear-mongering? Is there a better way? 

I don’t think fear-mongering and lawsuits against individuals will work. People need to be educated and learn that their actions have consequences for the future of music. We’d also like to see Internet Service Providers take a role in helping to educate people and reduce illegal file-sharing in Australia. 

Should the onus be on the artists to try harder for fans' financial support in the face of technological evolution? 

Artists already have a lot on their plate and for many of them they have other jobs to keep them financially afloat. However, it doesn’t hurt to hear from the artist directly on why it’s important that their fans do the right thing and support their music. As an industry, we all have a duty to encourage people to respect creativity. 

Finally, do you think that piracy has helped create a level playing field between the independent music industry and the majors? 

I believe the opposite has happened. Because there is less investment in new talent, music at all levels has been negatively affected. The harsh reality is that independent labels are being hit harder by piracy because they don’t have the big acts to rely upon.

In early 2010, the Finnish independent label Lion Music announced that it would not be signing any new artists, accepting any demos or responding to questions about releasing music. What was the reason for such a drastic move?  Well, despite having a strong catalogue of independent artists, Lion Music stated that it could no longer compete in a market swamped with illegal file sharing. Sadly, it’s no coincidence that the growth of illegal file sharing has closely coincided with the decline in legitimate music sales around the world.

Thanks for your time, Sabiene.

Sabiene Heindl is the General Manager of Music Industry Piracy Investigations (MIPI), the anti-piracy organisation for the Australian music industry representing indie and multinational record labels, songwriters and music publishers. MIPI is involved in civil and criminal rights enforcement, lobbying and education around respect for creativity. Sabiene has a Bachelor of Laws (Hons) and a Bachelor of International Business and was formerly a Senior Associate in the Communications, Media & Technology Group at Allens Arthur Robinson in Sydney. She has also worked at the European Commission on intellectual property and competition law issues.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian DJ Nick Thayer [pictured right] is nominated for Best Dance / Electronica Album at this year's Jagermeister Independent Music Awards for his latest release, Just Let It Go. The music video for his Nick Thayer vs sevenmilligram DJ/AV showcase is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Nick Thayer to talk independent music.

What's your favourite song of 2010 so far by an Australian artist, Nick?

My favourite Aussie song so far this year is 'Don't Go To That Side', by Charles Jenkins. Not sure if it is even out yet, but it is from his new album. Charles' music is the kind that transports me places. He has such a unique way with lyrics and melody, and in this song the two come together so beautifully. It has a very Tim Burton quality in its overstated approach ("the men there cry tears as big as the moon").  

Favourite musical moment of 2010 so far?

The new Chemical Brothers album [Further] for me was a real high point. Musically, as ever, they are pushing every conceivable boundary. But the thing that really did it for me was the dual CD / DVD release, with visuals to accompany every track on the album. This is an area I've been working hard in alongside visual artist sevenmilligram, so to see our ideas echoed by an act who, for me has been so influential, was a massive thing. I think the confluence of music and visuals is something that can be incredibly powerful, especially in a club setting. And the way the visuals are approached here is certainly from that perspective as opposed to the 'what is going to look good on MTV' version.

What does being independent mean to you?

To me, independent artists are the ones who do the work of pushing musical boundaries. Without the financial demands of major labels, independent artists are free to try new things that may, or may not work. Usually not, but when it comes together it can change the face of music globally. It is certainly not a solo venture though. Nobody could get anywhere without the help and support of their peers and the myriad other networks that are in place for independent musicians. For myself, though I am on an independent label, I have a great team around me with the label staff, management, booking agents, and the list goes on.

What's the biggest challenge you face as an independent musician?

Getting heard is the major issue facing every artist I think. As an independent, trying to shout loud enough to be heard over the rest of the independent pack is a constant struggle. There are certainly great vehicles for making your music available, like Soundcloud, Facebook, and to a lesser extent now MySpace, and of course the great work of stations like Triple JJJ and the more local independent stations. But how do you get people to visit YOUR Soundcloud? How do you get the station to play YOUR tune? It might be the most amazing record in the world, but with the ever increasing amount of noise simply getting people to notice that record is a mission.

Conversely, what's the best thing about being independent?

I alluded to it before, but for me it is the freedom. I have a very supportive label who are open to me trying whatever I want and running with it. Never being told 'make it sound more like this guy or that guy' is a wonderful thing.

As a musician, what would you ultimately like to be known and remembered for?

The things I like in other people's music are great ideas and great production. I'd like to believe that is reflected in the music I make. 

Favourite music video of all time by an Australian artist?

You Am I's video for 'Heavy Heart' is wonderful [embedded below]. A beautiful ballad played out in a karaoke bar. Brilliant. 

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

Being associated with AIR to me means that little bit of an extra shove to get my head above the rest of the pack! Like I said, being heard or standing out is the hardest thing, and anything that can help give me an extra shove is a beautiful thing.

Finally, which Australian independent act deserves to be the 'next big thing'?

I guess he kind of is already, but DCup is just killing it. Every release has those two things I mentioned above (great ideas and great production) in spades. I think Charles Jenkins is about due his just rewards too.

Thanks for your time, Nick! For more info on Nick Thayer, visit his MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Melbourne-based post-hardcore six-piece House Vs Hurricane [pictured right] are nominated for Best Hard Rock or Punk Album at this year's Jagermeister Independent Music Awards; the music video for their song 'We, The Reserveless' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with House Vs Hurricane's vocalist, Chris Dicker.

What's your favourite musical moment of 2010 so far, Chris?

Our headline show at The Corner Hotel in Melbourne on the 'Perspectives' Tour. It was incredible to play our album's songs for the first time in our home city and have such an amazing response from the biggest crowd we've ever pulled!

Favourite song of 2010 so far by an Australian artist?

'Rain Eyes' by Miles Away [audio embedded below]. I've followed Miles Away's journey as a band for a few years, and I think they've really achieved something with Endless Roads. It's a passionate song, and I feel like they mean it.

What does being independent mean to you? 

It means taking responsibility for the day-to-day side of being in a band, and having both successes and failures resting solely on yourself.

What's the biggest challenge you face as an independent musician? 

Finding the time and the drive to keep doing all those little things that really do matter. 

Conversely, what's the best thing about being independent?

Having complete artistic control over ever facet of your band and not having to answer to or fold to any label's demands.

Favourite music video of all time by an Australian artist?

'Hearts A Mess' by Gotye [embedded below]. There's just something magical about that video, and everytime I hear the song the video always plays out in my mind. 

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

Hopefully free Jagermeister at the awards party.  

Which Australian independent act deserves to be the 'next big thing'?

I'm not completely sure about this one. I think most of the bands that I think deserve recognition are slowly but surely getting it in Australia. If The Broderick (from Melbourne) ever actually record a full-length, it'll probably the best thing to come out here in a long time.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Parkway Drive - because they are Parkway Drive. I think The Amity Affliction deserve runner up, as I think their latest effort is such a step up from anything they've ever done, and have topped it off with a sold out national tour. I managed to catch one of their shows and it's the most fun I think I've ever seen them having on stage. 

Thanks for your time, Chris! For more info on House Vs Hurricane, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Australian roots trio The Beautiful Girls [pictured right] are nominated for Best Blues and Roots Album at this year's Jagermeister Independent Music Awards; a compilation video of live and in-studio footage filmed during the recording of their latest album Spooks is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with The Beautiful Girls' singer and guitarist, Mat McHugh.

What's your favourite song of 2010 so far by an Australian artist, Matt?

I've been listening to mixes of the new album by Brisbane band Kooii and the first single 'One Step at a Time' is seriously amazing. I'm jealous of how well the guy sings. Our bass player Paulie B produced it and it's my favourite thing I've heard all year.

Favourite musical moment of 2010 so far?

My favourite musical moment was sitting in my car after mastering our album Spooks and listening through from beginning to end. I spent a lot of time on the album and, for the first time, felt really proud of an album of been a part of. It was such an overwhelming experience that it made me feel pretty emotional.

What does being independent mean to you?

Being independent means everything to me. It means being able to express myself exactly how I see fit. No dumbing down. No smoothing out the rough edges. No other considerations aside from putting out music that I'm proud of. I wouldn't trade it for the world.

What's the biggest challenge you face as an independent musician?

It's all a huge learning curve and you face a lot of obstacles along the way. The music 'business' is firmly rooted in making money above all else and without a huge budget it can be hard to get the coverage you need to get noticed sometimes. A lot of media (from the street press to commercial radio to the ARIAs) will give preference to a major record company that spends big advertising dollars over an independent band no matter how good they may be. Any day of the week.  They'll tell you they don't but that's just bullshit. Everyone ends up a part of this co-dependent organism where you're career becomes and endless excursion in back scratching, networking and pissing in the 'right' people's pockets. You can probably deduce that all that doesn't leave you with much time for giving a damn about music.

Conversely, what's the best thing about being independent?

Fortunately music lovers, especially Australia's, aren't stupid. I like to believe most people can smell a rat eventually and, conversely, most people can tell decent music when they hear it. The best thing about being independent is removing the barrier of bullshit that so often exists between musicians and their audience. I grew up listening to, and respecting, punk rock, where keeping it real was paramount. For music to continue to be a relevant cultural force, it needs to speak about reality. Uncensored, unfiltered, undiluted. It gives me a sense of pride being independent and knowing that we have to work ten times harder than everybody else just to be heard. It means that everyone that buys a record or comes to a show does so because it's their choice. They haven't had our music force-fed to them, and it's not the marketing but the music itself that appeals to them. That's a nice, honest notion.

As a musician, what would you ultimately like to be known and remembered for?

I'd like to be remembered as somebody whose words were backed up by his actions. There are so many fakes in the music business, so all I would like to be remembered as is somebody that was real.

Favourite music video of all time by an Australian artist?

I'm going to sound hopeless but I never, ever watch music videos. I'm sure there's a lot of amazing clips out there but if I'm not writing music myself I'm hanging with my family or surfing. Sometimes I read too. 

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

I love AIR and that there is an outlet to support independent artists. As you may have picked up, I'm extremely passionate about music having value that isn't always based in commerciality and organisations like AIR help perpetuate honest, independent thought and expression.

Which Australian independent act deserves to be the 'next big thing'?

I don't really care. I just hope whoever it is has something to say and that they contribute positivity and love to this planet.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Probably somebody that doesn't deserve to win will win and somebody that deserves to win will become runner-up.

Thanks for your time, Mat! For more info on The Beautiful Girls, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Melbourne-based trio Midnight Juggernauts [pictured below] are nominated for Best Dance/Electronica Album at this year's Jagermeister Independent Music Awards, for their second album The Crystal Axis; the music video for their song 'Vital Signs' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Midnight Juggernauts' drummer, Daniel Stricker.

What's your favourite musical moment of 2010 so far, Daniel?

We've played a lot of great shows so far this year, even playing in an old Serbian fortress which had 40,000 people coming in each day, which was pretty amazing. But I'd have to say playing in Turkey for the first time would be my highlight. I just kept thinking about 'The Chase' by Georgio Moroder while walking around the Grand Bazaar.

What's your favourite song of 2010 so far by an Australian artist?

'She' by Kirin J Callinan. It doesn't sound like anything else.

What does being independent mean to you?

It just means we can put out our music and whatever creative endeavours freely, without feeling pressure or having the need to change our vision. It's just something we've always done so it was natural for us to be and stay independent.

What's the biggest challenge you face as an independent musician?

Its hard as obviously we run our own label, so anything we do is self-funded and self-created. So I guess you spend a lot more time and money organising things - there's no big marketing budget coming from a big label. That said, I think that's the best way to promote anything - word of mouth and genuine interest in anything will always be better than shoving it down someone's throat.

Conversely, what's the best thing about being independent?

Just the creative freedom for whatever idea you have. Even if it ends up creating a little Stonehenge that comes down from the sky.

As a band, what would you ultimately like to be known and remembered for?

That we did our thing and never compromised.

Favourite music video of all time by an Australian artist?

The Easybeats - 'Friday On My Mind' [live footage embedded below]

Which Australian independent act deserves to be the 'next big thing'?

Kirin J Callinan. He's a star.

Finally, who do you think is going to win your category this year? 

Yolanda B Cool and D-Cup.

Thanks for your time, Daniel! For more info on Midnight Juggernauts, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com.au/

Sydney-based hip hop duo Horrorshow [pictured right] are nominated for Best Hip Hop/Urban Album at this year's Jagermeister Independent Music Awards; the music video for their song 'Thoughtcrime' is embedded above.

Ahead of this year's awards night - more details on that at the bottom of this post - we briefly caught up with Horrorshow's MC Solo.

What's your favourite musical moment of 2010 so far, Solo?

Playing in London with Hilltop Hoods on the same night as our labelmates Urthboy and Hermitude. What seemed like an unbelievably unfortunate clash of tour dates ended up being the best thing ever. Both shows were sold out and we all partied together afterwards... being in a room full of so many Australian hip hoppers repping our music on the other side of the world was an amazing feeling. Growing up as a fan of hip hop in this country even a few years ago, playing overseas always seemed like a fairly unobtainable goal - so for so many of us to be over there doing our thing felt pretty special.

What's the biggest challenge you face as an independent musician?

It seems obvious, but $$$$$$! Whenever we're putting together albums or tours or whatever, we're limited in the scope of the promotion and things we can do for it as we have to be very mindful of having smaller budgets and smaller profit margins to keep the whole thing afloat and successful. Luckily we have a very capable and experienced label in the form of Elefant Traks who look after this stuff and know how to make it work. 

Conversely, what's the best thing about being independent?

There's loads of good things about being independent. But for me, it's probably just the people who I get to work around. By that I mean our label, the other artists on there, artists we tour with, our distributors, and also our listeners and supporters... I think that being focused on independent music, they tend to not really be concerned with the glitz and glam of being on TV, having posters everywhere, on the idea of being 'famous', some of the more pretentious or flashy things that can be associated with making music on a big commercial level, and more so simply with the music itself. Which suits us just fine... 

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's always nice to be nominated for an award like this, to be recognised for the hard work you've put into your music. I guess it's extra cool in this instance as the AIR charts are about the closest thing we have in Australia to a music chart that's relevant to our little sub-genre or corner of the music industry. It's also dope to be in a category with such a solid list of nominees - big ups M-Phazes and Lowrider - and of course our labelmates Urthboy and Ozi Batla. I think Australian hip hop is in a good place, there have been some awesome records coming out over the least year and it's dope to be included as a part of that.

Which Australian independent act deserves to be the 'next big thing'?

I'm gonna have to say The Jezabels, who are up for a few categories at this year's awards. Being an MC, hip hop is the main genre of music that I listen to, but every now and then I stumble across a release from other genres that really blows me away.

The Jezabels EP 'She's So Hard' is one such release. It's only a few tracks long but it really took me and I couldn't stop listening to it... I reckon the song writing is really original and I love their sound, it's dope to see such a high standard of music coming out of Sydney. Plus I've met a couple of them and they're dope people... I reckon they deserve to go far, and will do so. [Music video for The Jezabels track 'Easy To Love' embedded below]

Thanks for your time, Solo! For more info on Horrorshow, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Australian singer, songwriter and guitarist Jeff Lang [pictured right] is nominated for Best Blues and Roots Album at this year's Jagermeister Independent Music Awards; the music video for his song 'Southern Highlands Daughter'' is embedded above.

Ahead of this year's event - more details on that at the bottom of this post - we briefly caught up with the man himself.

What's your favourite musical moment of 2010 so far, Jeff?

For me personally it would be the last show of my recent Chinese tour in Shanghai. Small rock club, absolutely jammed full of people, 400 of them in a room that probably should only hold 300, energy peaking - just an awesome feeling, the sort of thing you get into music for in the first place.

What does being independent mean to you?

It means making the recordings the way I choose without interference or distraction.

What's the biggest challenge you face as an independent musician?

I guess that your visibility is not as high as it would be with major-label type cash being spent on getting your name out there. Maybe that sort of thing is dying out anyway, I wouldn't know. 

Conversely, what's the best thing about being independent?

I've always enjoyed the feeling of moving at my own pace, meandering steadily around the edges, following my own little path in the business. Being independent certainly gives you that option.

Favourite song of 2010 so far by an Australian artist?

'The Other Side Of The Mountain' by Chris Altmann. It's one of those songs that sounds like a classic straight away, which is very difficult to achieve. [Promo video for Chris Altmann's 2010 album, Que Paso, embedded below]

As a musician, what would you ultimately like to be known and remembered for?

For playing music with passion and some measure of originality.

Favourite music video of all time by an Australian artist?

No real high concept in this one: both 'Hell's Bells' by AC/DC and 'You Got Nothing I Want' by Cold Chisel [embedded below]. They both simply depict the band in a room playing the song, and they both made me want to play guitar. That direct, simple representation of a band appearing live - even though they were miming in the clip - had a powerful impression on me as a young lad.

Which Australian independent act deserves to be the 'next big thing'?

Jordie Lane. Great songwriter.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Well, obviously I should win... Right? Hello...?Hmmm... Maybe Dan Sultan will win this time - he's great. Three-way tie for runner-up between Ash Grunwald, Mama Kin and I, with it being decided by arm wrestling contest - Mama Kin ultimately kicking Ash and my arses!

Thanks for your time, Jeff! For more info on Jeff Lang, visit his MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Let's get to know the Melbourne-based independent label Rice Is Nice, whose act Richard In Your Mind is nominated for the 2010 Jagermeister Independent Music Award for Breakthrough Independent Artist [music video for Richard In Your Mind's 'Candelabra' embedded above]

Below is an interview with Rice Is Nice's founder, Julia Wilson [pictured right].

How and why did Rice Is Nice start, Julia? 

I had always wanted to start my own label so when I met SPOD, that was my chance. I saw the options available out there for bands and thought its time for me to start. 

Who was involved at the beginning?

Ben [Shackleton] and I started Rice Is Nice. Ben does all our design, websites, posters album art and I run it. I’m lucky to have someone to work with who can do all of those things, as it is so important for a label. 

What does being independent mean to you?

It means a lot to me.It means freedom, fairness, more money for bands, stress,  but loyalty is a really big part of it. 

What are some of the label's proudest moments and success stories?

Every band we have signed is our proudest moment and biggest success!There have been many successes, but I do think that finding them in the first place was the biggest. 

Conversely, any artists or investments that didn't take off as you'd hoped?

I think we are realistic here, not too many smoke and mirrors and we don’t get completely carried away. We have a strong commitment to all of our bands and a realistic approach to their definite success. So no real dissapointments here. 

What's your definition of a successful indie label? 

The public listening and caring about its bands. I guess that is obvious? But this results into a happy band, which is success. 

What are some of the values that your label adheres to (or tries to adhere to)?

Be realistic.Be good, honest, trusting & fair with your bands and others in the industry. It’s too small to be a snakey...Keeeeep goooooing.  

What measurable effect has illegal mp3 downloading/'piracy' had on your business?

I suppose a lot, it would effect anyone trying to sell music.But we think of different ways to counter act that. Everybody must be. It’s been like this for a long time now, you just have to think of other ways to make things work. 

How have you been involved with the Independent Music/AIR Awards over the years? What are some of your wins and losses?

RIYM RIYM RIYM THIS YEAR! WIN WIN WIN! Fingers crossed. 

Looking to the future, do you see the role of your label changing at all?

We have different facets to the label, so they will and are developing which is very exciting -  but as a whole i see it changing into a bigger, stronger, more love filled / fuelled label.  

Finally, give us a hot tip - which local band are you watching closely?

Straight Arrows.

Thanks for your time, Julia! For the latest on Rice Is Nice, head to their website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Sydney psychedelic pop band Richard In Your Mind [pictured right] are nominated for Breakthrough Independent Artist at this year's Jagermeister Independent Music Awards; the music video for their song 'Candelabra' is embedded above.

Ahead of this year's event - more details on that at the bottom of this post - we briefly caught up with Richard In Your Mind's singer, guitarist and general mastermind, Richard Cartwright.

What does being independent mean to you, Richard?

It means working for yourself and creating things the way you want them created.

What's the biggest challenge you face as an independent musician?

Generating an income so that we can spend more time making music and less time working at part time jobs.

Conversely, what's the best thing about being independent?

Collaborating with friends and being proud of the work we create.

Favourite song of 2010 so far by an Australian artist, and why?

'This Is What I Said' by Cloud Control [music video embedded below]. I like the way Al breaks down the verse into a confused sounding conversation instead of straight singing before busting into a classic "ya yayayaya" catchy chorus.

Favourite musical moment of 2010 so far, and why?

A kind of favourite extended musical moment was touring with Cloud Control and getting to watch and play with them, they are a real inspiration. Great people in a great band.

As a band, what would you ultimately like to be known and remembered for?

For being unique and prolific.

Favourite music video of all time by an Australian artist?

Brent Griffin's clip for Richard In Your Mind's 'Candelabra' [embedded at the top of this post]. I know it's our band and everything but I'm trying to think back on other Aussie clips and the pure majesty and imagination of that man's art keeps blocking my mind from thinking about anything else. What a legend.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's just a great feeling to know that somewhere someone is listening to our music and enjoying it enough to think we deserve an award, its very encouraging.

Which Australian independent act deserves to be the 'next big thing'?

Kyu are a band who I see as really refreshing in the Australian musical landscape, making a very evocative kind of music that they clearly love making.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

We're all winners aren't we, really? And may the runners up be winners next year!

Thanks for your time, Richard! For more info on Richard In Your Mind, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Byron Bay metalcore band Parkway Drive [pictured right] are nominated for Best Hard Rock or Punk Album at this year's Jagermeister Independent Music Awards for their third LP, Deep Blue [music video for lead single 'Sleepwalker' embedded above].

Ahead of this year's event - more details on that at the bottom of this post - we briefly caught up with Parkway Drive's vocalist, Winston McCall.

What's your favourite musical moment of 2010 so far, Winston? 

The Gaslight Anthem live at Area 4 in Germany. Amazing band, three incredible albums, rain and mud. incredible

What does being independent mean to you? 

No bullshit. No compromise. Music for the sake of music. 

What's the biggest challenge you face as an independent musician? 

None. We don't have anyone telling us who to be, what to wear or how to sound, so none.

Conversely, what's the best thing about being independent? 

Creating music and playing it in an environment free of commercial intent or egotistical posturing with no concern for the bottom line

What's your favourite song of 2010 so far by an Australian artist? 

'A-Bomb Blues' by Canberra's I Exist. Eight and a half minutes of warped, hardcore, stoner blues. Intense, vast, heavy and vicious. It takes some serious talent to write a song of this length that not only keeps your attention for the entire track but hammers it into submission with some serious riffs. [Footage of I Exist recording their debut album I: A Turn For The Worse embedded below]

As a band, what would you ultimately like to be known and remembered for? 

Being ourselves.

Thanks for your time, Winston! For more info on Parkway Drive, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Let's get to know the Mullumbimby, NSW-based independent label Vitamin Records, whose artists Stu Hunter and Jonathan Zwartz are both nominated for the 2010 Jagermeister Independent Music Award for Best Jazz Album [studio footage compilation by Stu Hunter embedded above].

Below is an interview with Vitamin Records' owner and manager, Glenn Wright.

How and why did Vitamin start, Glenn? 

In late 1999 - I owned a venue in Sydney, the Harbourside Brasserie and wanted to help some bands release their music. There was a lack of smaller grass roots labels for the music I was interested in.

Which bands were involved at the beginning? 

The groups mainly played at the club at the time, so the late and great Jackie Orszaczky, David Lane, The Millers Tale, CODA, Tony Buck and Chris Abrahams - both from The Necks, Fourplay String Quartet & others.

What changes have you seen since the label began?

When we started Shock was the biggest indie distributor and MGM quickly grew to be of a similar size, Inertia became a great option and Vitamin has slowly grown in a more boutique manner. I felt it was important to own the distribution as well as the label and I now feel that has paid off. We have managed to survive in an ever changing market and we are now finding things are getting easier. We have always tried to focus on what we do and not what the rest of the industry is doing. When I moved the company to Northern NSW about 6 years ago we started to look at A&R from a more national level and this has helped. We now have great independent original artists in most states.

What does being independent mean to you?

Independent artists are actually better placed in the new market as they already have the skills to market and promote. Nowadays revenue comes from a mix of areas, eg online, at gigs, in stores, publishing. It's far more open to artists and labels that are proactive. Recording artists that have previously been with major labels tend to lack some of the skills in order to get a gig, set up a fan base etc. It's a hard process for these artists to pick up these skills.

What are some of the label's proudest moments and success stories? 

The music we release is the great achievement really. I think for over 10 years Vitamin Records has released album after album with brilliant 3, 4 and even 5 star reviews in credible publications. I think releasing Jackie Orszaczky's last album Ready To Listen was a hugely important and satisfying thing. He was a truly unique original voice in this country.

Also Jesse Younan's great album A Good Day For A Migraine. I think Lucie Thorne being short listed for the Australian Music Prize this year was a good achievement. Tina Harrod's Worksongs winning multiple respected jazz awards in 2008 and 2009.

As our priority is not pop music, and the music industry is majorly focused on this, our achievements are not as widely heralded as they could be. We tend to release artists that sell their music consistently over years, as opposed to pop artists that tend to sell larger volumes for shorter periods.

In recent years I have noticed many of the recording artists we work with grow their fan bases substantially. Jordie Lane from Melbourne is a great example of this. He now sells out gigs in many parts of the country whereas when we started with Jordie he was just establishing a fan base. Same goes for artists like Tinpan Orange, Sal Kimber, Lucie Thorne, Kat Frankie, King Tide, and many others. They now fill 500 seater venues regularly. 

Conversely, any artists or investments that didn't take off as you'd hoped? 

You always want things to do better but the great thing about this industry is there is always a new release just around the corner. You scrape yourself up off the ground and get excited again.

What's your definition of a successful indie label? 

Good indie labels have a purpose and help the artist develop a fan base. A good label has some kind of continuity so when the release is put out the retail shop, the reviewer, the radio programmer, and the fans - they all say we will give this a go as that label has some cool music that I like. A good label has an element of integrity. A good label puts the music in the right hands where the musicwill be supported and promoted.

What are some of the values that your label adheres to (or tries to adhere to)? 

We look for artists that will be around for a while, that at least one of us at the office really likes. Ultimately the music should be good and their needs to be the potential for the artists to develop a fan base if they don't have one already.

What measurable effect has illegal mp3 downloading/'piracy' had on your business? 

It's costing us money and the artists money, but possibly not as much as it does the more mainstream pop artists. The artists we deal with tend to be developing a fan base. They also tend to create albums and not singles. Most fans are happy to buy an album or pay for a download. They actually want to support the artist.

How have you been involved with the Independent Music/AIR Awards over the years? What are some of your wins and losses?

Tina Harrod won in 2008, best jazz artist and Jackie Marshall should definitely win something this year as her album Ladies' Luck is far and away the best album of 2010 in this country.

Looking to the future, do you see the role of your label changing at all? 

Yes, but not substantially, we have survived possibly the biggest upheaval the music industry has experienced and we are still very viable with plans for growth. Being small we have been better placed than most to handle the downsizing and restructuring. I'm very positive looking forward.

Finally, give us a hot tip or two - which local bands are you watching closely?

Jordie Lane, Tinpan Orange, Flap!, Lucie Thorne, Jackie Marshall, Heath Cullen, Kooii, Leah Flanagan, M Jack Bee.

Thanks for your time, Glenn! For the latest on Vitamin Records, head to their website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Australian singer-songwriter Deborah Conway - alongside collaborator Willy Zygier [pictured together, right] - is nominated for Best Country Album at the 2010 Jagermeister Independent Music Awards (for Half Man, Half Woman; 'making of' video embedded above). Ahead of this year's event - more details on that at the bottom of this post - we caught up Deborah Conway.

What's your favourite musical moment of 2010 so far, Deborah?

On a very personal note (and after all what is music other than personal) it would be hard to beat getting our album back from being mastered in Nashville and listening to it for the first time on our stereo, oooh that brown sound.

What's your favourite song of 2010 so far by an Australian artist?

'We No Speak Americano' by Yolanda Be Cool & D-Cup [embedded below]. They found a great piece of music to sample, and they figured out a great way to use it.

What does being independent mean to you?

At this stage of our career, we have zero interest in being dictated to by a 3rd party that we have no intimate musical relationship with. The idea of going hat in hand to an A&R executive to ask their opinion on what we should and should not include on our album is simply a laughable concept. Being independent is really the only sensible alternative. It's about being fully responsible for all the choices one makes musically, artistically and in business. It means that you rise or fall on your own decisions, it's the coalface and we love it.

What's the biggest challenge you face as an independent musician?

Marketing is a costly business and without a large record company with deep pockets behind you it is far and away the most challenging aspect of being independent.

Conversely, what's the best thing about being independent?

On the flip side one is forced to be imaginative and inventive in finding different ways to get music into the public arena. We have enjoyed that process of thinking outside the square.

As a musician, what would you ultimately like to be known and remembered for?

Well, as songwriters we want to be remembered for writing songs that have really spoken to people, for making albums that people have treasured at particular times in their lives and for having been ever restless in our musical pursuits. As musicians/performers we'd like to be remembered for playing some shit hot gigs.

Favourite music video of all time by an Australian artist, and why?

Not fond of the art form, always preferred to listen to music over watching it.

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

It's great that there is a body that recognises all the hard work without being part of the mainstream industry where a record company nominates you & it's all just another part of the selling process.

Which Australian independent act deserves to be the 'next big thing'?

Elana Stone is massively talented - next? who can say but one day, most definitely.

Finally, who do you think is going to win your category this year? Who deserves runner-up?

Might skip this question on the grounds that it might incriminate us!

Thanks for your time, Deborah! For more info on Deborah Conway and Willy Zyger, visit Deborah's website.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Let's get to know the Sydney-based independent label Resist Records, whose artists Parkway Drive and 50 Lions are both nominated for the 2010 Jagermeister Independent Music Award for Best Hard Rock or Punk Album ['Sleepwalker'' by Parkway Drive embedded above].

Below is an interview with Resist Records' founder, Graham Nixon [pictured right; photo credit 1ovakynd].

How and why did Resist start, Graham?

The initial idea behind the label was to provide an opportunity for local hardcore and punk bands to release their music. At the time there were very few smaller labels and unless you were a band doing really well, there seemed to be very little opportunity to release anything. We wanted the label to be of high quality with the releases not only being sonically great but also as aesthetically and artistically. At the time we were doing all ages in-stores at the original Resist address and from this we did our first release which was a 7" by Newcastle band FMD.

Who was involved at the beginning?

Scott MacFadyen originally started the Resist store in 1996 and I started helping him out around 1997. The label had its first release in 1998.

What changes have you seen since the label began?

The label itself has grown and has released some great titles. The way we approach every release is very much the same as it always was, it’s just nowadays there is a lot more planning and time put into the releases. Regardless if a title was going to sell 500 or 5000, I try to make sure it has the potential to do the best it can.

What does being independent mean to you?

Being independent we have the opportunity to control what it is we do. I’m not too phased by sales figures and what bands are selling, it’s great when things sell well, however if I’m into the band, I will do the release regardless of what it sells.

What are some of the label's proudest moments and success stories?

Doing the FMD 7" was pretty cool as it was the labels very first release and at that stage we had no idea how many releases the label would end up doing. Also releasing albums by Mindsnare and Toe To Toe has been great as both bands have a great history in Australian Hardcore.

Success stories? Parkway Drive's The DVD went platinum a few months after its release and hopefully their latest album will go gold in the coming months, so those things are always nice. Seeing the band go from playing small rooms to selling out huge rooms has been a crazy ride, but great to see.

Conversely, any artists or investments that didn't take off as you'd hoped?

There has been a few along the way that didn’t go as planed, however it's not as though they were major failures, possibly the expectation was just too high. I always say aim low so you always succeed, so I should stick to that a little more!

What's your definition of a successful indie label? 

Being able to put out releases that you want to, regardless of the sales outcome.

What are some of the values that your label adheres to (or tries to adhere to)?

From the 100+ releases the label has put out, only one or two have been by bands I didn’t actually have a friendship of sorts with prior to releasing the release. I try to work with people I know or bands I like, if I like a band and they are happy for me to do their release, its all systems go. Often you will get a band that you can see is popular and doing well and would sell a lot of records, but if I don’t share the same enthusiasm as most, I'd prefer not to work with the band just for the sake of good sales. I like what I like and work with what I like, if others like it as well, it’s a bonus.

What measurable effect has illegal mp3 downloading/'piracy' had on your business?

It’s definitely getting to a point now where you see an effect of this, and unfortunately there seems to be little you can do about it. I think it has to come back to the person downloading things - in one sense so many bands and labels are putting out garbage releases, I don’t blame people for downloading them just to see if they like the release, however with all the convenience of MP3 players and the like these days, its hard to get someone to get out and buy anything. If bands put out good releases, it sells, so maybe bands should look at what they are doing a little more?

Looking to the future, do you see the role of your label changing at all?

Not at all, we just do what we do and hope people appreciate what it is we do.

Finally, give us a hot tip - which local band are you watching closely?

Canberra's I Exist is a young band I’m really into. They have an album out now, and expect a new album out some time in 2011. 

Thanks for your time, Graham! For the latest on Resist Records, head to their website.

Sydney indie rock band The Jezabels [pictured right] are nominated for two Jagermeister Independent Music Awards in 2010: Best Breakthrough Artist and Best Single (for 'She's So Hard'). Ahead of this year's event - more details on that at the bottom of this post - we caught up with The Jezabels' guitarist, Sam Lockwood.

What's your favourite musical moment of 2010 so far, Sam?

Seeing Cloud Control at the FBI radio fundraiser at the Factory in Sydney. I hadn't seen them in ages, and they were already awesome, but to see them play in front of around about 1200 people who were all getting into it - that was really incredible. I think the height of that set was their introduction to 'Death Cloud'. They are really great, really.

Favourite song of 2010 so far by an Australian artist, and why?

'And the Boys' by Angus and Julia Stone. Their simplicity is so genius - when I first heard this song I was struck by how powerful restraint can really be. All of Angus and Julia Stone's songs are written in such a way - but this song in particular is strikingly awesome. [Audio embedded below]

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What does being independent mean to you?

It's quite hard to sum it up but I think it's just a general direction that our band has enjoyed heading in. Money is a big issue - or more precisely our lack of it - but what we lack in money we gain in creative control, ideological control and even financial control. This does matter to us. I feel we would be uncomfortable to be pressured into doing things that we don't agree with, and I think situations like that occur much more when you are under a pile of contracts.

What's the biggest challenge you face as an independent musician?

Definitely money! It costs so much to do anything! Also, you do make yourself a bit of an outsider. When you have record label associations, there are a whole lather of contacts that you immediately create, which can aid your band's growth in so many different ways. It is a completely a 'connections' based industry, so this can work against you. However we have an amazing manager, and he is able to transcend this problem I think. Which we are very thankful for!

Conversely, what's the best thing about being independent?

Everything you do is talked about and assessed within the band, as well as with our manager. We can say no to anything, which, as mentioned above, is a very important thing to us. You learn so much more as well, because you have to be much more hands-on with the whole process. Just as an example, Nik, our Drummer, is very good at website design now, because someone in our band had to learn it! 

As a band, what would you ultimately like to be known and remembered for?

It would be nice to be a band that could be put on a stereo in about forty years or so and still have a bit of relevance. Also I'd hope that we've given a few people some nice memories, of when they came to one of our shows. Nothing too serious! These small experiences are the most important I think (cringe...).

Favourite music video of all time by an Australian artist, and why?

'Solid Rock' by Goanna [embedded below]. It is such an awesome song, and the power of the song is so prevalent in the video clip. It's a simple performance video, but the band is getting so into it, especially the backup singers! The song itself has a great political message as well, so that adds a great meaningful layer to the whole thing. PERFECT!

What's the best thing about being associated with AIR and the Jagermeister Independent Music Awards?

We are actually super surprised at being nominated, so I guess the best thing is to have your name listed beside such distinguished artists! Awards are good things to have, for recognition is something that makes you feel very positive about what you are doing. Now having said that, I'm quite certain that we won't win anything, but it's still great to be recognised!

Which Australian independent act deserves to be the 'next big thing'?

It's a good question. Caitlin Park is a great singer-songwriter from Sydney, as is Eirwen Skye. Isaac Graham is another. There are so many awesome bands and solo artists, of whom all have immense creative ability, I don't know where to start. We'll see I suppose..?

Finally, who do you think is going to win your categories this year? Who deserves runner-up?

I'd say modestly that in both categories, we deserve runner up, but in the others, Richard In Your Mind should win the best breakthrough, and The Temper Trap should win best single. They don't really need a leg up at the moment do they. But they definitely deserve it...

Thanks for your time, Sam! For more info on The Jezabels, visit their MySpace.

The 5th Annual Jagermeister Independent Music Awards are held at The Forum Theatre, Melbourne on Friday October 1st, 2010, featuring live performances from British India, Cloud Control, The Amity Affliction, M-Phazes, Sally Seltmann and Joe Chindamo. Doors open at 8:00pm; tickets are $29+BF and available now via Ticketmaster.

For more info on AIR and Australian independent music, visit http://www.ausindies.com/

Let's get to know the Melbourne-based independent label Sensory Projects, whose artist Faux Pas is nominated for a 2010 Jagermeister Independent Music Award for Best Dance/Electronica Album ['Silver Line' by Faux Pas embedded above].

Below is an interview with Sensory Projects' founder, Steve Phillips [pictured right].

How and why did Sensory Projects start, Steve?

In 1996 I began publishing a 'zine called Sadness Is In The Sky. I felt like there weren't enough places in the media focussing on the sorts of music I enjoyed, so I decided to do something small to provide a bit of support. A label was simply another thing I'd always wanted to do and in 2000 I decided to set something up, with some encouragement from friends and distribution support from Inertia.

Who was involved at the beginning?

Me; it's only ever been me.

What changes have you seen since the label began?

Somehow it's difficult to say as, as businesses go, I run the label very loosely, and the impact of change is not ever very obvious. I suppose the number of stores buying the releases nationally has dropped significantly, or the stores have closed, which has made the job of distributing the releases more involved. I guess I'm more conscious of what doesn't change than what does change.

What does being independent mean to you? 

Honestly, it's a mixture of good and bad but ultimately, independence in the context of being a business owner and running a business that is still operating after almost ten years without any third parties contributing financially to the support ofor growth of my business, is actually a good feeling.

What are some of the label's proudest moments and success stories? 

The realisation of every release, of every project I'm involved with is an event that I feel good about. But the Hold Hands! show I organised in Melbourne in 2009 was one of the most memorable and wonderful things I have ever experienced and been a part of.

Conversely, any artists or investments that didn't take off as you'd hoped?

Of course, but the 'broader success' of so many things is about timing and sometimes timing is about making it 'your time', and for a small label that's really difficult.

What's your definition of a successful indie label?

My definition is, simply 'to be' is a success! Just being able to continue to do what you  want to do, to support the artists and releases you want to, that's my benchmark of success. I guess to call on an example of a successful indie though you can't really go past Chapter Music, because Guy Blackman is one of the truly clever people active in the Australian music community. Chapter never appears stale, Guy seems to keep the label feeling fresh and his selections are always personal and fascinating on all sorts of levels. 

What are some of the values that your label adheres to (or tries to adhere to)? 

I think all of the same values that are important within our day-to-day relationships; honestly, trust, integrity. The label exists to support the people I admire in doing what they want to do, in my representing their artforms truthfully, with enthusiasm, honesty, andenjoying the relationships I have with the people I work with and appreciating each other. 

What measurable effect has illegal mp3 downloading/'piracy' had on your business? 

Sensory Projects is a small label and frankly I'd be exercising disillusionment if I complained about illegal downloading and our releases. The fact is that it might almost be the reverse, that someone posting our titles for illegal download has somehow increased their profile simply by existing in this space, in the context of being 'available'. Some things are too baffling for me to understand, and this is one of those things. 

How have you been involved with the Independent Music/AIR Awards over the years? What are some of your wins and losses? 

This is the first year that I am aware of where one of our release has been nominated for an award, and I'm really pleased that it's Faux Pas' Noiseworks, particularly because Tim Shiel is a genius and he worked so hard to create this amazing album. It's a win just to be nominated and so we can't lose! 

Looking to the future, do you see the role of your label changing at all? 

I think so, yes. The label is constantly evolving in terms of how we provide support, what relationships we forge, and how we approach each release, so in another year or two things could be dramatically different from the way they stand now. 

Finally, give us a hot tip or two - which local band/s are you watching closely?

Over the past 6 months or so I've seen a few bands that are, I think, great, some exceptional, including White Woods, Crumbs, Hissey Miyake, Owl & Moth, Pageants and No Zu. If I got out more I'm certain I'd have a whole lot of other bands to list.

Thanks for your time, Steve! For the latest on Sensory Projects, head to their website.